Brand applications

Brand Applications are purpose-built style guides that govern specific expressions of our brand identity. While each application has its own distinct requirements and guidelines, they all align with and support our core brand standards.

Each style guide provides targeted guidance to ensure our brand remains both consistent and contextually appropriate across environments and audiences. Whether you're creating internal touchpoints, developing co-branded partner materials, or developing materials for product or marketing initiatives, you'll find clear, actionable guidelines here.

Style guides

Below are style guides for the existing brand extensions.

GitLab Duo

GitLab Duo is the suite of AI capabilities powering GitLab’s DevSecOps workflows. The unique creative styling for GitLab Duo visualizes AI's role in our product, inspired by its intricacies and a sense of forward movement.

GitLab Duo Style Guide | Password: clump-kiwi-home-scarf

Team Expressions

The Team Expressions Style Guide details the creative styling for internal GitLab teams, communities, departments, global locations, and team member resource groups (TMRGs).

Team Expressions Style Guide | Password: random-expert-garnet-kinder